What Founders Need to Know

Prioritize your mental health through better what founders need to know to build long-term resilience.

I founder sitting in a chair smiling working on a laptop with a lightbulb turning on next to him
Starting Your Business

How to validate a product idea before you write a single line of code

It’s critical: 43% of startups fail because they don’t achieve product-market fit.

Patrick Kulp
Headshot of Sabeen Khan with her chin on her hands and smiling at the camera.
Starting Your Business

My first mistake: I filed as an LLC instead of a C Corp

Wellness and beauty app founder Sabeen Khan shared how she discovered she chose the wrong structure for her startup.

Dan Latu
A mountain of paperwork with rays of light behind it
Starting Your Business

C-Corp vs. LLC vs. S-Corp: Which structure actually fits your startup?

One of the first steps to starting your business is choosing its corporate structure.

Tricia Crimmins
Headshot of John Peyton
Starting Your Business

Applebee’s CEO on franchising as a fast track to founding

Dine Brands CEO John Peyton discusses the traits that separate successful operators from the rest, and how Applebee’s and IHOP are adapting to changing consumer expectations around value, convenience, and dining out.

Jamila Huxtable
Headshot of Aizada Marat, an asian woman with long sleek black hair and wearing a black shirt, smiling gently at the camera.
Starting Your Business

A visa nightmare sparked this founder’s immigration-focused startup

After bad legal advice nearly cost her a job, Aizada Marat built Alma to rethink how professionals and companies navigate the US immigration system.

Jamila Huxtable
An entrepreneur looking stressed in an office
Starting Your Business

Early-stage founders share the ups and downs of building a company

At New York Tech Week, small founders discussed lessons learned about tech stacks, co-founders, and AI.

Patrick Kulp
Photo of Angel Gregorio, a Black woman with an short braided updo wearing black thick-framed glasses, bold red lipstick, big gold hoop earrings, and a gold fringe jacket smiling and standing in front of shelves of spices.
Starting Your Business

Inside Angel Gregorio’s model of free space and Black business incubation

The Spice Suite in Washington, DC, operates as more than a spice shop—it’s a layered ecosystem of retail, real estate, and programming designed to give Black entrepreneurs free access to space, community, and opportunity through her Black and Forth model.

Jamila Huxtable

Every company is built on hard choices.

Founder Brew is our twice-weekly newsletter covering how great ideas and entrepreneurial spirit grow into real businesses. We examine what it takes to build, the tradeoffs founders face, and what keeps them going.

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