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Starting Your Business

How to validate a product idea before you write a single line of code

It’s critical: 43% of startups fail because they don’t achieve product-market fit.


Headshot of Sabeen Khan with her chin on her hands and smiling at the camera.
Starting Your Business

My first mistake: I filed as an LLC instead of a C Corp

Wellness and beauty app founder Sabeen Khan shared how she discovered she chose the wrong structure for her startup.


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Starting Your Business

C-Corp vs. LLC vs. S-Corp: Which structure actually fits your startup?

One of the first steps to starting your business is choosing its corporate structure.


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Starting Your Business

Pre-revenue funding 101

What steps entrepreneurs should take before seeking funding, weighing bootstrapping against VC funding, and other considerations for early-stage founders.


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Starting Your Business

Applebee’s CEO on franchising as a fast track to founding

Dine Brands CEO John Peyton discusses the traits that separate successful operators from the rest, and how Applebee’s and IHOP are adapting to changing consumer expectations around value, convenience, and dining out.


Photo collage showing a woman with dark hair viewed from above in her pottery studio, working on a small pot with tools around her. There are bright blue lines emanating from the pot, implying business growth thanks to the new law.
Starting Your Business

How Colorado's new 'A-Corp' law helps artists become business owners

A new Colorado law established a corporate structure for artist-owned and majority-controlled companies.


Headshot of Aizada Marat, an asian woman with long sleek black hair and wearing a black shirt, smiling gently at the camera.
Starting Your Business

A visa nightmare sparked this founder’s immigration-focused startup

After bad legal advice nearly cost her a job, Aizada Marat built Alma to rethink how professionals and companies navigate the US immigration system.

Every company is built on hard choices.

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