Founder-Driven Culture

Manage the pressures of founder-driven culture while staying focused and healthy as a startup founder.

Headshot of Angie Hicks, a light-skinned woman with an auburn short pixie cut with long side swept bangs wearing a pale pink top and black cardigan. She is smiling widely at the camera.
Founder Leadership

Angi co-founder Angie Hicks on why the right people make the best businesses

“Culture actually makes or breaks the company.”

Megan McCarthy
Photo of Natalie Marshall and two of her employees, all white women with long dark hair. One on the left is holding a laptop to her chest, the one on the right is taking a selfie with a digital camera, and Natalie in the middle is looking off to the side with her glasses in her hand.
Founder Leadership

How content creator Natalie Marshall built her company’s culture from the ground up

Since 2020, the social media influencer known as “Corporate Natalie” has worked to create a culture for her three full-time and several part-time employees.

Mikaela Cohen

Founder Brew is our twice-weekly newsletter covering how great ideas and entrepreneurial spirit grow into real businesses. We examine what it takes to build, the tradeoffs founders face, and what keeps them going.

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