Culture & Values

Lead your organization with confidence by mastering culture & values for founder-led success.

Behavioral Standards
Cultural Norms
Culture at Scale
Defining Company Values
Founder-Driven Culture
Hiring for Value
Internal Communication
Rituals & Traditions
Headshot of Angie Hicks, a light-skinned woman with an auburn short pixie cut with long side swept bangs wearing a pale pink top and black cardigan. She is smiling widely at the camera.
Founder Leadership

Angi co-founder Angie Hicks on why the right people make the best businesses

“Culture actually makes or breaks the company.”

Megan McCarthy
Photo of Natalie Marshall and two of her employees, all white women with long dark hair. One on the left is holding a laptop to her chest, the one on the right is taking a selfie with a digital camera, and Natalie in the middle is looking off to the side with her glasses in her hand.
Founder Leadership

How content creator Natalie Marshall built her company’s culture from the ground up

Since 2020, the social media influencer known as “Corporate Natalie” has worked to create a culture for her three full-time and several part-time employees.

Mikaela Cohen
Headshot of Vanessa Barboni Hallik, a woman with side-parted long blond hair wearing a black turtleneck, smiling gently while holding her hand to her chin.
Founder Leadership

What it takes to build an ethical supply chain at scale

Another Tomorrow founder Vanessa Barboni Hallik on the real cost of transparency—from sourcing and supplier relationships to the trade-offs that come with growth.

Jamila Huxtable

Founder Brew is our twice-weekly newsletter covering how great ideas and entrepreneurial spirit grow into real businesses. We examine what it takes to build, the tradeoffs founders face, and what keeps them going.

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