Market Fundamentals

Master the art of market fundamentals to better reach, convert, and delight your target audience.

Attribution Models
Brand Marketing
Campaign Design
Category Creation
Lead Generation
Messaging Frameworks
Performance Marketing
Positioning
Value Proposition
A group photo of It's Electric, an electric vehicle Brooklyn startup
Growing Your Business

Brooklyn startup shares road map for winning an NYC contract

Applying to build the city’s permanent curbside EV charging network was the easy part, according to It’s Electric’s founders.

Jordyn Grzelewski
A portrait of Mike Cessario, the founder and CEO of Liquid Death, sitting in an orange armchair holding his product
Growing Your Business

How Liquid Death's founder plans to turn water into 'the funniest brand in the world’

Liquid Death founder and CEO Mike Cessario explains how the company built demand for a commodity product, why humor became its secret weapon, and the costly decisions behind scaling the brand.

Jamila Huxtable
Yearly Co sizing kit
Growing Your Business

How Yearly Co. turned its custom-sized gold bangles into an $11.5 million business

The Nashville jewelry brand offers 11 sizes and says its custom fit strategy has helped fuel repeat purchases.

Jeena Sharma
Headshot of Rivian founder and CEO RJ Scaringe, a white man with short dark brown hair slicked to one side wearing dark-framed glasses and a forest green button down shirt smiling widely at the camera.
Growing Your Business

Founder and CEO RJ Scaringe on Rivian’s make-or-break moment

Scaringe talks about stepping back and letting Rivian’s “really well-operating teams” take the lead.

Jordyn Grzelewski

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