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The Financials

Equip yourself with the tools for the financials to move your startup forward with clarity.

Bookkeeping & Accounting
Budgeting, Forecasting, & Planning
Capital Management & Fundraising
Cash Flow Management
Failure Modes
Financial Controls
Financial Foundations
Financial Reporting
Payroll & Comp
Pricing, Revenue, & Monetization
Taxation & Compliance

Every company is built on hard choices.

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Photo of Julia Collins, a Black woman with long wavy brown hair, sitting on a dining table with one leg up, wearing a white t-shirt and jeans and smiling warmly at the camera.

The Financials

Julia Collins on what too much money can teach you about building a company

After co-founding Zume and raising hundreds of millions of dollars, Julia Collins says founders need to look beyond capital and external validation to understand whether their businesses are actually working.

Jamila Huxtable

Collage showing a photo from the Atlanta Tech Week event, with two women sitting on stools on-stage with the teal event banner behind them and the back of a few audience members' heads in the foreground. To the right are headshots of three Black women, from top to bottom: Tarzine Jackson, Candica Bazzmore, and Desiree Anyasado.

The Financials

Founders want more than a check from their investors

Founders in Atlanta are becoming more deliberate about outside investment—raising less, looking elsewhere, and demanding more from investors when they do take the money.

Jamila Huxtable

Ingrid & Isabel models

The Financials

How Ingrid & Isabel grew so fast without VC funding

The maternity brand’s founder and CEO says operating within your means can be a competitive advantage.

Jeena Sharma