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To:Brew Readers
“If I knew how hard it was going to be, I would have probably never done it”

It’s Thursday. It’s a founder’s job to make choices that define company direction, culture, and even its very existence. Today, meet two founders ensuring their companies follow their visions when competing priorities—and tempting opportunities for profit—add extra complexity to those decisions. Read on to learn how these founders addressed their pressing issues.

In today’s edition:

- Matic Robotics co-founder on the hard problem of housekeeping

- What it takes to build an ethical supply chain at scale

—Megan McCarthy, Annie Saunders, Jamila Huxtable


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Every company is built on hard choices.

Founder Brew is our twice-weekly newsletter covering how great ideas and entrepreneurial spirit grow into real businesses. We examine what it takes to build, the tradeoffs founders face, and what keeps them going.

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