If you’re a small business owner looking to tap Anthropic’s Claude for the first time, perhaps start with a Monday morning brief that sifts through emails, sales data, and financial reconciliation to supply five key priorities for the week. That’s the advice of Lina Ochman, Anthropic’s head of US small and medium-sized businesses and product-led growth GTM. She recently oversaw the rollout of the AI lab’s new small business-focused workflow product, Claude for Small Business, that integrates with popular business tools. Small business owners have much different needs than a big enterprise, Ochman said. They’re often juggling “13 jobs on their plate and a long to-do list” and don’t have the luxury of, say, an entire department building dashboards to forecast cash flow. “With enterprises, all of these workflows are just so specialized and so much more robust,” Ochman said. “We thought about it from the ground up—how does the small business owner…operate, what are the tools that they use, and what are the items on their to-do list that they think about?” Read more.—PK |