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☕ In the margins
To:Brew Readers
Burnout faced by women founders.

It’s Thursday! Today is the 99th day of the year. Take one down, pass it around. Only 266 left to go until the new year. Make them count.

In today’s edition:

  • The pressure female founders carry

—Jamila Huxtable

MENTAL HEALTH

Career women broken rungWe Are/Getty Images

Burnout among founders isn’t new—but for some female founders, the pressure can be harder to ignore. Between running a business, managing teams, and juggling responsibilities outside work, the demands on entrepreneurs don’t always stop when the laptop closes.

Of 180 early-stage female founders surveyed by VC firm Graham & Walker, 75% reported burnout as a key challenge, with caregivers hit especially hard.

Jacqueline “Jackie B.” Grice, founder of Launching Deeper, a faith-based coaching and business strategy consulting group, says that kind of pressure is often normalized—even expected. “Burnout is an intense mental and physical fatigue, and it tends to hide in plain sight,” she said in an email statement to Founder Brew. It can show up as foggy thinking, indecision, and fatigue—symptoms many women push through or overcompensate for, making it harder to recognize until it takes a toll. Grice advises women to normalize asking for help and treating rest as strategic, necessary decisions.

Burnout among women founders isn’t solely about coping with long hours or having resilience; it stems from gaps baked into the workplace culture. According to a 2025 report from McKinsey and Lean In, women in leadership often perform invisible labor that keeps teams running: balancing schedules, smoothing interpersonal friction, and sometimes managing gendered responsibilities—and the gap between assumed and actual workload grows until it becomes unsustainable; 60% of senior-level women described struggling with frequent burnout, compared to 50% of their male peers.

“The invisible workload of family, community, and caregiving responsibilities adds to the pressure,” said Grice. “While constant availability and measuring loyalty by hours worked instead of results achieved perpetuates burnout.”

Burnout in real time

Love Odih Kumuyi, founder of consultancy Unsiloed, knows about that tension firsthand. She was on the verge of closing a major client deal, one that would shape her company’s next phase of growth. She was also getting ready to go on maternity leave. The final sign-off came down to a single decision-maker.

“I said, ‘I’ll be offline for the next few weeks as I go to have a baby, but my team has this covered,’” said Kumuyi. She watched his facial expression turn.

Even though her team was fully prepared, the client seemed worried about the success of the project. About 30 minutes later, Kumuyi received an email: The client decided to go in a different direction. They wanted a team with high-touch support because of how important the work was.

What struck her was a seeming double standard: The same client had been away for four months for surgery. “Well, sir, you were gone for four months tending to your tendon…Those are experiences that aren’t shocking for women,” Kumuyi said.

The fallout changed how Kumuyi communicated with clients and showed up for her team. “At that point, I became a lot more careful in sharing if I was experiencing any sort of personal stress, or if I thought that I needed to take a break because I knew that was putting the business at risk,” she said.

Pressure lives in the margins

It doesn’t help that women entrepreneurs can often be operating in a different financial reality than male founders. According to a study from Positive Entrepreneurship, 48% of female founders in the UK cited cash flow as a top concern, highlighting high levels of financial anxiety. That pressure can make it feel like everything is resting on their shoulders.

For Kumuyi, the solution comes back to systems. “Founders who sustain themselves aren’t the toughest ones, or who try to sell themselves as tough and immortal,” she said. “They’re the ones who build the systems where truth and clarity can move through quickly.”

At Unsiloed, that looks like team-building workshops, deliberate delegation, and training team members to take on more responsibility. It also means recognizing that she and her team have lives outside of work—and figuring out how to support that balance.

“The clearest gap I see is the lack of institutional support for family, community, and caregiving responsibilities,” she said in an email statement. “The most urgent fix is to put flexible, resourced policies in place, such as paid caregiving leave, flexible schedules, and phased returns, plus funded access to restorative programming for female leaders and employees juggling multiple roles.”

The stakes are not solely about personal well-being. Research has shown it’s pushing some founders to shy away from growth opportunities or larger projects, as they are worried they can’t maintain control without burning out.

The lesson from founders like Kumuyi isn’t just about surviving burnout—it’s about reshaping what leadership looks like.

By challenging expectations of constant availability and building structures that distribute responsibility, they’re not only preserving their own well-being but creating a blueprint for a more sustainable, inclusive startup culture. That means the next generation of founders might come to experience a time when stepping back is seen as a strategy, not a weakness.—JH

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