Growing Your Business
Why BelliWelli’s co-founder and CEO is filming skits in Walmart at night
Creating videos of customers fighting over the product helps drive sales for the fiber brand, she told us.
Kristina Monllos is a senior reporter for Marketing Brew. She has spent over a decade covering the advertising business for publications like Digiday and Adweek. Her reporting has also appeared in publications like Rolling Stone, New York Magazine's Vulture and Elle, among others. She is also a filmmaker.