Pickleball Dating’s founder on finding a niche and building a community
Jyl Steinback's approach to finding an audience, acting on an idea, and learning from rejection offers lessons for founders building in niche markets.
Jamila Huxtable is a reporter for Morning Brew’s Founder Brew, where she covers the people and ideas behind building a business, with a focus on how capital, access, and opportunity shape who gets to become a founder. She reports on funding pathways for early-stage and aspiring entrepreneurs, women-led and underrepresented businesses, and the systems expanding access to entrepreneurship across industries. Prior to joining Founder Brew, she produced and wrote social and short-form economics content for Marketplace and worked in audio journalism at NPR, contributing to shows like Morning Edition and Planet Money.
Jyl Steinback's approach to finding an audience, acting on an idea, and learning from rejection offers lessons for founders building in niche markets.
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